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August 02, 2005

FTC: Top Retailers Comply With CAN-SPAM Opt-Out

A Federal Trade Commission survey of top online merchants released yesterday found that most were complying with provisions in the CAN-SPAM Act requiring them to honor consumer opt-out requests.

The FTC developed a list of 100 top online retailers, then created three e-mail addresses. The agency registered each address to receive e-mail promotions, offers and newsletters from each of the 100 retailers.

After monitoring the three e-mail addresses for six weeks, the FTC sent opt-out messages to each retailer from each address. According to the FTC, 89 percent ceased e-mails to all three addresses, while 93 percent stopped e-mailing at least some of the accounts.

All the merchants complied with the CAN-SPAM requirement to clearly display opt-out notices in outbound marketing e-mails, the FTC said.

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August 2, 2005 in Anti Spam | Permalink

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