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February 04, 2005

Spam costing companies billions

Great article on the cost of spam from Information Week:

The cost of spam in terms of lost productivity has reached $21.58 billion annually, according to the 2004 National Technology Readiness Survey.
The annual survey, conducted by Center for Excellence in Service at the University of Maryland's Robert H. Smith School of Business and Rockbridge Associates, a technology research firm, reveals that Internet users in the United States spend an average of three minutes deleting spam each day they use E-mail. Multiplied across 169.4 million online adults in the United States, this comes to 22.9 million hours a week, or $21.58 billion based on an average wage.

"The business community needs to realize that a lot of its money is going down the drain," says Roland Rust, director of the Center for Excellence in Service. "This is a problem that concerns everyone."

The survey indicates that 78% of online adults receive spam daily and 11% receive at least 40 such messages. Of those, 14% read spam they receive. Four percent of online adults said in the past year they purchased a product or service advertised in spam--that's almost 7 million people propping up peddlers of herbal Viagra and the like.

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February 4, 2005 in Anti Spam | Permalink

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